Is your corporation reaching and retaining people? Does it properly communicate your philosophy to different audiences?
Consumers are influenced by everything a company does or does not. Most companies focus on products or services marketing and skip their corporate marketing because they think it doesn't generate money or it is a blur, complicated and expensive task to achieve. Thus, a large part of corporate marketing is eliminated.
Our solution for proper corporate marketing
Corporate marketing is a philosophy. We support your organization, business alliance, city, government, armed force, stakeholder group, to reach and talk to audiences both internally (owners, managers,employees) and externally. We build your corporate identity, branding, image, reputation and communications. From mission statements to advertising campaigns implementation.
Consulting & Mentoring
We can provide personalized/customized professional mentoring & execution for your business acceleration:
- Marketing Check-up
- We check your image & identity, products & services, product mix, revenue models & streams, communication channels & budget, distribution channels, materials.
- Social Media Check-up
- We check your online & social media properties, your image & identity consistency, the graphic elements & usernames per site, your community building strategy/frequency/tactics, the social ads & creative running, your audience base & management, your analytics.
- Market Research
- We define your target market, market segments & trends, target group, competition.
- Corporate Image & Identity
- Name, logo, image, identity, values, vision, mission statement, branding.
- Go to market strategy, advertising & media strategy, communication strategy, metrics, conversions/churn/virality assumptions, online & offline budget, action plan.
- Cost analysis, revenue streams & model, affiliates, pricing.
- Placement, channels, distributors, re-sellers.
- Vendors, suppliers and professional services arrangement.
Training & Coaching
We prepare and deliver customized training courses to your executives critical for your business success.
- Soft Skills
- Productivity, leadership, crisis & conflict management, motivation, managing resources, timelines, meetings, teams communication.
- Strategy, culture, creativity, change management, idea generation, crowd-sourcing, customer Insights, new product/service development, disruptive marketing.
- Public Speaking
- Pitching for sales & investors, voice and body language, content and structure, audience engagement, quality of execution, effective presentations, elevator pitch.
- Online & Social Media
- Digital culture & netiquette, dos & don’ts, web & mobile marketing, web, mobile & email marketing channels, social media & networks, social media marketing channels, social media community building, design & development, web platforms, web & social media monitoring tools, analytics, web & social advertising, google advertising, search engine optimization.