Are you a game developer looking to get your game in the spotlight and understand long-term user acquisition, retention and monetization?
While developers are great in designing a game, they can't understand the most critical things they need to do for user acquisition, retention and monetization of their games. Smaller independent game developers often struggle to compete with big studios. Getting your game to a starting point, and growing it fast, requires some ingenuity from professionals.
Our solution for your game
We have a range of effective and affordable marketing options, and we put down a detailed step by step custom marketing plan & strategy for your game campaigns.
Consulting & Mentoring
We can provide personalized/customized professional mentoring & execution for your business acceleration:
- Marketing Check-up
- We check your image & identity, products & services, product mix, revenue models & streams, communication channels & budget, distribution channels, materials.
- Social Media Check-up
- We check your online & social media properties, your image & identity consistency, the graphic elements & usernames per site, your community building strategy/frequency/tactics, the social ads & creative running, your audience base & management, your analytics.
- Market Research
- We define your target market, market segments & trends, target group, competition.
- Brand Image & Identity
- Name, logo, image, identity, value, attributes, packaging, labeling, branding, positioning.
- Product(s) or service(s) development, value proposition, action plan, project management.
- Brand Content
- Sales support materials, whitepapers, brochures, data sheets, presentations, demos, web content, social media content, ROI calculators, blog posts, forum content, case studies, FAQ’s, videos.
- Placement, channels, distributors, re-sellers.
- Go to market strategy, advertising & media strategy, communication strategy, metrics, conversions/churn/virality assumptions, online & offline budget, action plan.
- Game Business Model
- Revenue model (free premium, ads, subscriptions, micro transactions, virtual coins, payments.
- Cost analysis, revenue streams & model, affiliates, pricing.
- Online & Social Media Marketing
- Search engine advertising, search engine optimization, web advertising, mobile advertising, social media, mobile marketing, e-mail marketing, affiliate marketing.
Training & Coaching
We prepare and deliver customized training courses to your executives critical for your business success.
- Strategy, culture, creativity, change management, idea generation, crowd-sourcing, customer Insights, new product/service development, disruptive marketing.
- Online & Social Media
- Digital culture & netiquette, dos & don’ts, web & mobile marketing, web, mobile & email marketing channels, social media & networks, social media marketing channels, social media community building, design & development, web platforms, web & social media monitoring tools, analytics, web & social advertising, google advertising, search engine optimization.