Portal & Blog Sales Strategy
Not making enough online revenue? Don't know what to sell, how to sell it, and what is the best revenue stream for your portal or blog?
The challenge
Online publishers usually know how to be great in making content but they lack knowledge when it comes to generating sales and revenue. They don't understand the products, the advertising market rules & tactics, the prices and the sales circle in order to increase cash flow for their business and land recurring deals so they can keep on being great publishers.
Our solution for Portals & Blogs
We create the sales strategy for your portal or blog, define the revenue streams and possible available products (content, ads inventory), prepare your sales material and help you penetrate your market. We instantly increase your performance in several key areas and strengthen your sales force.
Consulting & Mentoring
We can provide personalized/customized professional mentoring & execution for your business acceleration:
- Marketing Check-up
- We check your image & identity, products & services, product mix, revenue models & streams, communication channels & budget, distribution channels, materials.
- Sales Check-up
- We check your sales results & cost, customer acquisition/loyalty/retention strategy, profit margins, sales motivation & bonuses plans.
- Market Research
- We define your target market, market segments & trends, target group, competition.
- Product
- Product(s) or service(s) development, value proposition, action plan, project management.
- Sales
- Cost analysis, revenue streams & model, affiliates, pricing.
- Business Development
- Locate, evaluate, contact, meet relevant prospects.
- Distribution
- Placement, channels, distributors, re-sellers.
- Promotion
- Go to market strategy, advertising & media strategy, communication strategy, metrics, conversions/churn/virality assumptions, online & offline budget, action plan.
- Partnerships
- Vendors, suppliers and professional services arrangement.
- Online & Social Media Marketing
- Search engine advertising, search engine optimization, web advertising, mobile advertising, social media, mobile marketing, e-mail marketing, affiliate marketing.
Training & Coaching
We prepare and deliver customized training courses to your executives critical for your business success.
- Innovation
- Strategy, culture, creativity, change management, idea generation, crowd-sourcing, customer Insights, new product/service development, disruptive marketing.
- Soft Skills
- Productivity, leadership, crisis & conflict management, motivation, managing resources, timelines, meetings, teams communication.